Let's start with logo design...
WHY SHOULD YOU HAVE A WELL DESIGNED LOGO?
Having a well designed logo and sub-mark logo is crucial for businesses, and your branding overall. Having a professional logo ensures to your customers that you're serious about your work and can deliver services that exceed expectations.
A logo is meant to separate you from competition and make your business unforgettable. As the face of your entire brand identity, your logo has to be designed carefully.